Working with Start Ups

Starting up in business can be expensive and it is tempting to cut corners. Producing a logo and promotional materials are areas where that is probably most common.

As a start-up business you may be tempted to buy an online logo or use one of the budget printing company off-the-shelf ones but, while this is a short term fix, the long term effects can be detrimental. How would you feel giving out your business card only to be told by the prospective customer that they have one just the same from someone else. Or that the branding is also being used by a company with a bad reputation. It happens.

First Impressions Count

Today we live in a brand conscious world and it is more important than ever to make a good and lasting impression. We all make split second assumptions based on conditioned perceptions and these influence how we see things and respond to them, often on a subconscious level. Your business only gets one chance to create a first impression and of course you want it to be a good one. Your logo is often the first thing a prospect sees, and if your logo looks amateurish or confused why would they assume that you run your business any differently? First impressions count and affect the response of your potential customers.

Branding is an important part of building a reputation

Branding is not simply about a logo. It is about how you present what your business does, your position in the marketplace, and your whole ethos as a company. The Art of Communication will discuss these elements with you as part of the process of creating your logo and brand so that you go forward with a clearer picture of who you are, how you want to be perceived by customers and suppliers, and how to compete in a crowded marketplace.

Your Logo is an Investment

A well designed logo will communicate key information to your customers, should span a range of applications and be adaptable to take your business forward as it grows and develops.

Are you getting the best deal?

The Art of Communication understands the importance of considering how your logo will be used – now and potentially as your business grows. A good logo will scale without losing quality and can be used across a variety of mediums and this is built into the design.

Seems a lot to consider? Do’t be daunted – we’re here to help.

At the Art of Communication we understand how intimidating it can be if you haven’t been through it before. We walk our customers through the process step by step, talking language they understand. And we work to the budget agreed at the onset! It is not as expensive as you would think and it will make a difference to your business.