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List your business on Google
It’s amazing how many businesses aren’t listed on Google local/places. Take advantage of local search results by ensuring your business is listed. Once you’re listed, encourage your customers to leave reviews on your page, it will help improve your local ranking. Get your business listed on online directories2
Get your business listed on online directories
Look for websites listing businesses in your area3
Get involved in forums
Start having conversations with your customers, find out what matters to them, educate and give support. LinkedIn groups are especially great marketing strategy for B2B companies. If your customers are on Facebook, use a Facebook group.4
Create an email signature
It's amazing how many companies do not have an email signature. Here’s what to put in your email signature. As well as Name, physical mailing address, phone number, links to your sites, social media links, you can even link to a calendar so people can schedule a meeting with you, to recent blog posts, a product or program you are featuring etc.5
Run a joint promotion
Are there other businesses that you could run a promotion with for mutual benefit? Offer something for free It may be appropriate to try a promotion using a special offer to a particular group of prospective customer or a loyalty card to keep customers coming back, or maybe a give away like a mug or pen that means your company name is in front of them year round.6
Offer something for free
It may be appropriate to try a promotion using a special offer to a particular group of prospective customer or a loyalty card to keep customers coming back, or maybe a give away like a mug or pen that means your company name is in front of them year round.7
Get effective tailored marketing material
With digital printing you can print as few as you need at any one time so that you don’t have boxes of out of date material cluttering up the office and they can be tailored according to the specific market.8
Use your vehicle
If your business is B2C why not use your car as advertising space?9
Regular contact via blog or newsletter
Keep customers up to date with promotions via regular newsletters or blog postings. While most companies still rely on Mailchimp to deliver their newsletter, there has been some movement back towards print as a way of making company stand out.10
Revamp your website and social media look
How old is your website? Does it need a fresh new look? Does it work on the different device sizes? Does your social media presence reflect your website brand styling.
